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Birdpost is poised to lead a burgeoning "citizen science" movement as a usable, innovative, and potent framework aimed at connecting nature and people in ways never before possible. Birdpost combines satellite mapping technology with the popular sport of birdwatching, dramatically modernizing, improving, and altering the hobby by solving birders' most vexing problem: where to find new bird species. Birdpost will give the estimated 18 million serious U.S. birders an online platform to chronicle, organize, map, and share their collective birding activities.

The cumulative data gathered by Birdpost's users will produce "natural histories" of local habitats and give conservationists, educators, and other nature enthusiasts the tools they need to better protect, understand, and the enjoy the environment.